Peter's Marina Motors

800 Lincoln Blvd. Venice, California 90291
telephone: 310-399-8313 fax 310-396-2406
Established in this Location Since 1970

Land Rover History
    When World War II was over, there were a lot of American military jeeps left in Europe. The Europeans discovered that this was a workhorse and started using them on their farms and industrial uses the American Military Jeep fit the bill. The price was reasonable and it got the job done. Rover wanted to capitalize on this ready-made market.
    Rover's engineering chief Maurice Wilks, instructed his design engineers to use existing Rover components wherever possible and to design easily-fabricated parts where existing ones were not suitable. In September 1947 the very first Land-Rover was constructed on a Jeep chassis and fitted with a Rover-designed body and a Rover saloon car engine and main gearbox. The first show Land Rover was introduced was the Amsterdam Motor Show in April 1948.
    Since then the Land Rover has become and institution and more popular today then ever. In nearly 50 years of production, well over a million and a half have been made. Within 2 years it was out selling Rover cars by three to one. Although Land Rovers would continue to share mechanical components with Rover saloons for many years. Progressively the two sides of the Rover Company gradually grew apart
    The Land Rover has been sold in almost every country around the world. It has been used in thousands of specialists roles, such as fire engines, police vehicles and even garbage trucks as well as the private specialized vehicle mans imagination has built.
    The Rover Company had been a respected and successful manufacturer of quality motor cars for the professional classes before the war, but when the war ended they found itself in a dilemma. The British Government was encouraging manufacturers to export goods, to earn revenue to rebuild Britain's war-shattered economy.
    Most people can recognize a Land Rover, we have seen them in movies, newsreels and on the road. There have been many changes made since the first production vehicles were built in 1948. There are hundreds of different variants the Land Rover is very "modular" and this versatility has ensured the Land Rover's success.


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